All about our rebrand: How we got here & What you can do

Feminist Center for Reproductive Liberation (formerly Feminist Women’s Health Center) has rebranded! Our journey spans generations, and Feminist Center’s new look reflects that. But this moment is about more than a name change. It’s a declaration to make reproductive liberation a reality at our clinic, in the community, and capitol.

We need you at our side to bring our vision to life! Check out the information below to become part of this historic moment and get the story behind our new look.

Have quick questions about our rebrand? Read our FAQ 

What You Can Do

We can only make reproductive liberation a reality if our community, and you, become part of it. There are many ways you can join the Feminist Center community in this historic moment:

A clinic staffer speaks with a model posing as a patient in a procedure room.

Become a patient

Experience feminist health care first-hand by visiting our clinic. We pap smears, abortion care, birth control, hormone therapy, menopausal care, and more.

Two demonstrators pose with posters reading “Abortion is not a CIS-SUE” and “Keep Abortion Safe and Legal #PissedOffPeaches #StopTheBans” at a rally.

Donate  

Make reproductive liberation a reality right now by investing in our work. When you give to Feminist Center, you fuel an organization committed to making change happen at the clinic, community, and capitol.

Demonstrators pose on the steps of the Georgia State Capitol.

Bring Reproductive Liberation to your community

Request free Feminist Center brochures, speakers, and workshops. You can also click here to let us know that you’d like to collaborate with us. Click the link below for more information.

Our Origins —

Our lineage is one of feminist transformation, and this throughline is what guided our rebrand. Feminist Center for Reproductive Liberation was founded in 1976 as part of a federation of Feminist Women’s Health Centers. Our predecessors recognized that reproductive health care needed to transform to be accessible to people facing gender oppression, sexism, and misogyny. Our communities deserve more than “safe and legal” care – we deserve compassionate, affordable services developed by us, for us. Our founders went on to create a women-led reproductive health clinic in Atlanta that centered patient self-knowledge and viewed access to care as a key component of liberation.

Over the next 49 years, Feminist Center adapted and shifted to address more barriers to reproductive liberation. We recognized the importance of utilizing multiple strategies to make systemic change, so we broadened our work to include interconnected programs in the clinic, community and capitol. This broadening included adding services like hormone replacement therapy to address the needs of trans patients, developing advocacy programs, and creating community-led offerings to foster the next generation of reproductive justice advocates. Today, we are one of few independent clinics that provide care, community programs, and advocacy opportunities under one roof.

Reimagining Our Mission & Vision—

In 2021 we continued to transform, beginning with rewriting our mission and vision. That year, Feminist Center identified the need to develop a unifying vision that encompassed everything we do and how we do it. We’d been more than a health care provider for decades, but we still needed a north star to guide our work across the clinic, community, and capitol. We also began to reckon with the ways we internalized some of the harmful systems we wanted to eradicate – like white supremacy, transphobia, and classism. Under the leadership of our first Black woman Executive Director, Kwajelyn Jackson, we started a multi-year process with Liberatory Power Consulting Group, Black Feminist Advisors, and Nicole Thomas Consulting to explore what our organizational vision of the future could be and how to act in alignment with it.

The next year, we developed our new mission and vision statements  to encompass deepened values and long-term aspirations for the future, informed by Black and trans feminist frameworks. We created a zine to capture a slice this process with guidance and art from Radical Roadmaps.

A clinic staffer smiles at the camera while sitting at a desk.

Transforming Through Rebrand —

With a new mission and vision in place, we want to ensure that the way we describe our work reflects who we are today and what we are working toward. In 2023, we initiated a rebranding process with help from donors, volunteers, community partners, and patients. We compiled our ideas and worked with communication expert Sarah Joy Chung and Branding Strategist Donaji Mejia to develop a new logo, name, and messaging strategy that aligned with our refreshed theory of change.

This part of our transformation comes at a moment where explicitly naming our values and unapologetically advocating for them is crucial. The current administration’s attempts to dismantle the social safety net, along with the fall of Roe, are closing clinics and hubs for reproductive health information. Legal attacks on our communities are leading to an increasingly oppressive, less free world. People of color, LGBTQ folks, women, immigrants, low-income people and those at their intersections are bearing the brunt of it all. Because of that, it is all the more important that we name our vision clearly and stand by it. For us, that vision is reproductive liberation.

Georgia’s 6-Week Abortion Ban In Effect

If you are pregnant or think you may be pregnant and need an abortion, seek care immediately. We are still providing abortion care up to the legal limit. There are exceptions to the law. Please give us a call to know your options. Read what the 6-week ban means for you. 

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