REPORTS TO: Director of Development and Communication
POSITION CATEGORY: Full-time/Non-exempt
SALARY: $45,376 Annual Salary/ Full Time Exempt
Benefits: We offer comprehensive health Insurance; an employer matched 401K; unlimited PTO and other flexible leave policies.
Application deadline: November 1st, 2022
The primary goal of the Communications Manager is to work with the Director of Development & Communications (DDC) to grow and deepen our organizational identity, using traditional and digital communications strategies that reflect FWHC’s values as a Black feminist abortion provider and reproductive justice hub. The ideal candidate will have a strong understanding of the reproductive justice framework, including how Black and transgender liberation relates to reproductive freedom. This role entails significant project management and communication across the organization, and the ideal candidate is organized, highly collaborative, and very communicative.
Because FWHC is undergoing an organizational transformation which includes rebranding, the Manager will work with the DDC to assist with developing and executing a new organizational identity. The Manager will also work closely with the DDC to set standards, communications benchmarks, and to train staff on various digital platforms as needed. The Manager will also collaborate with other FWHC Directors and program leads to shape and execute marketing campaigns and to meet marketing goals, including fundraising and development campaigns.
This role requires a combination of remote and in-office work. The candidate must be able to participate in online virtual communications including email, video conferencing, and other online tools used to facilitate virtual office culture and work sharing. The candidate must also periodically be on-site for tasks such as receiving shipments, managing inventory, conducting site visits, and attending relevant FWHC events and trainings.
• Three or more years of relevant communications experience
• Demonstrated commitment to reproductive justice, racial justice, and abortion access.
• Strong project management skills.
• Attention to detail, organization, and ability to manage competing deadlines.
• Strong writing and proofreading skills.
• Demonstrated experience with social media including Twitter, Facebook, Tiktok, and Instagram.
• Demonstrated skills in graphic design using Canva or other graphic design software such as Adobe Creative Suite.
• Ability and willingness to learn new skills related to digital marketing, graphic design, and communications strategies.
• Ability to work effectively both independently & as part of a team
• Ability to gauge and communicate capacity to complete projects in a timely manner.
• The ideal candidate will have experience in managing Google AdWords and website maintenance using WordPress.
• Experience with project management tools such as Asana or Airable are preferred.
• Spanish language skills are strongly preferred.
DUTIES & RESPONSIBILITIES
Clinic and Program Services Marketing:
• Implement clinic marketing plans in collaboration with clinic leadership & with the DDC.
• Coordinate quarterly clinic marketing meetings to share progress, gather feedback and patient data, adjust plans, etc.
• Manage advertising platforms (Google AdWords, social media ads, etc.) including creating and updating content, tracking performance, billing, etc. Coordinate with Google Ads and SEO consultant team to optimize, track and manage Google Ads.
• Develop marketing campaigns in collaboration with the DDC and program leads.
• Purchase clinic marketing materials (brochures, patient surveys, patient aftercare bags, etc.) and serve as vendor liaison for communications materials.
• Collect and analyze clinic data including patient numbers, website traffic, social media reach, etc. on a regular basis (quarterly) to inform marketing plans in addition to creating a marketing report.
• Support the community education & advocacy program leads with communications campaigns and developing promotional materials.
Digital Media Management:
Website Management: Updating content, working with webmaster to manage technical and security updates, monitor and improve performance, etc.
• Search Engine optimization: Work with consultant and webmaster on improving SEO.
• Social media: Monitor and update social media platforms, responding to messages as needed, reviewing performance, exploring new tools and social media opportunities for increasing reach and engagement.
• Work with DDC to monitor, triage and respond to online reviews on platforms like Google, Yelp, etc.
Content Creation, Design and Brand Management:
• Work with the DDC to develop and execute FWHC’s new organizational identity.
• Review, design and/or manage production of digital and print marketing material (e.g., social media graphics, logo design, postcards, flyers, annual report/impact report/ blog).
• Develop monthly email blasts to our base.
• Manage overall brand style via social media guide, brand guide, and email style guide for use across departments. Facilitate trainings as needed for new and current staff.
• Coordinate ordering and production of routinely required materials like business cards, swag, signage, etc.
Public Relations & Events:
• Be a liaison between FWHC and press/media contacts by triaging media requests in a timely manner to the appropriate Director or program leads.
• Support the development team in logistics and planning for major fundraising events. This includes duties such as developing marketing materials.
• Take a leadership role in preserving the integrity and messaging of FWHC outward and inward facing communications.
• Be prepared to draft press releases, represent our work at events and speak knowledgeably about our mission, reproductive justice, our clinic services and community programs.
• Coordinate with program leads to successfully table at community events, including ordering swag in a timely manner, completing event vendor applications, and occasionally tabling at events if needed.
• Assist with implementing communications-related grants, such as our abortion storyteller project.
Upholds the philosophy of the Feminist Women’s Health Center by:
• Maintain work performance consistent with the policies and procedures.
• Demonstrate an ability to work well with diverse groups of people.
• Maintain a high degree of professional ethics, which includes confidentiality of all client, donor, volunteer & employee information, business strategies, etc.
• Utilize work time efficiently and with integrity.
• Contribute to a positive team environment through reliability and accountability; communicating positively and assertively; & appreciating and recognizing your team members.
• Contribute to self-development and professional growth by seeking opportunities to learn through journals, seminars or special programs and shares learning with others.
• Communicate effectively with supervisors on the status of work in progress, including written status reports and staff meetings.
• Complete projects and work assignments as assigned by deadlines.
• Communicate questions about work assignments or deadlines to supervisors.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, use hands, and talk or hear. The employee is regularly required to stand, walk, or move, and reach and grip items relatively far away. The employee must occasionally lift and/or move up to 25 lbs.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Must be able to conduct business in English; however, fluency in languages other than English is a plus.
• This role routinely uses standard office equipment such as computers, phones, and scanners. Employee is regularly required to communicate effectively via computer, via phone, and in person.
• The noise level in the work environment is usually moderate.
To apply, for this position please submit a resume and cover letter for consideration to [email protected] by November 1st, 2022. The cover letter should discuss your interest in the reproductive justice movement and your qualifications for this role. If you have a portfolio of communications and/or design work (such as sample social media posts, press releases, or other communications materials), you may include it in your materials as well.
Feminist Women’s Health Center is an equal opportunity employer.